“the best way to predict the future is to design it.”
— Buckminster Fuller, Futurist
We are firm believers in changing the things we can and design has offered us the skills and tools for the greatest reach of communication and influence.
Our last 30 years in mass media have contributed to the momentum that lead us to this very point of humanity’s wild and deep need to change and evolve. We are at a precipice.
This is Refit Or Die’s time. We intend to use design to influence/move the human race into a better place.
Below you have a little bit more about Rodney Allen Trice and his background, personal passions (Who is RAT?) as well as projects that might not be in the front running but hopefully give you a larger picture of where we are pushing everything with immersive tech (Augmented Reality & Virtual Reality development) and AI. Additionally we have been involved in content creation for various outlets/platforms and consider that to be a very big part of where we are going as well. A lot of healing/mending ideas are stirring in these restless times for all of us. (Content Development).
The following three sections will give you more information about any of these things but as you continue to view the website as a whole, I’d like to make a suggestion.
Treat this entire site, both past and future, as a timeline of our journey. The things of the past have been wonderful and will give demonstration to our abilities to build teams, carry and execute vision and generally bring excellence into all the work we do.
But the future.
That’s where all of our passion and focus is now. Each of these projects throughout the future homepage is looking for partners, financial and otherwise. The future homepage is a vision board. A portal.
A portal to where?
Ahh, see, that is the question… stay in touch, I’ll show you where.
And may the bridges we burn light the way.
Who Is RAT?
I am Rodney Allen Trice and I think in my lifetime I’ve written at least 10 artist bios, 4 corporate employee bios, dozens of design bios, grant bios and on and on and on.
This one I believe, is the most important one I’ve written, because this one is not about where I’ve been as much as it’s where I’m going. Not that I have dismissed or too easily thrown out my past, no, my past has put me where I am now.
Building teams and leading them over the last 30 years in mass large scale media outlets such as print magazines, online video content and television has laid all the groundwork needed for me to manifest and maintain a vision for many clients over multiple platforms. Growing and evolving as a creative and a human being has been one of the greatest things of my life, but all of that pales in comparison to where I see the future for me and my business as the fourth wave begins to crest.
Click the headline/picture to see these other projects.
Augmented Reality & Virtual Reality Development
above photograph by Radek Grzybowski/Unsplash
In 1983 I was an aerospace engineering student at Penn State University.
I left that for graphic design the moment I discovered that I would probably never get to design the fuselage and wings of new planes but would instead spend my time writing up someone else’s research. I was too much a guy of action and doing.
Decades later, The Fourth Wave of technology is emerging and brilliantly helping me blend my scientific, technological and social interests with my design work in 3D as well as my mass media communication work. I think I was born too early and now finally my perfect medium has arrived. That being said, I am ready to get to work and am moving on multiple projects all of which you can see on the main Future homepage. Those are all projects that are in some kind of active forward motion, even if just R&D. The additional projects listed in this section might be a mixture of concepts or just thoughts that I’m organizing to track my larger vision and direction of things.
Click the headline/picture to see these other projects.
Content Development
above photograph by Sergio Souza/Unsplash
Content development began to happen as a result of the increased number of meetings where we were becoming a larger part of the content talks. Sometimes I was consulting at a media outlet and it was regarding driving more original visitors to our site. Sometimes the content was to disguise advertising as more editorial content. As human consumption behavior was seismically shifting, we were finding the demands for different skills, vessels and views on content creation growing. I immediately fell in love with the process.
The following items are in various stages of development. Some are just first conversations. Some will never see the light of day beyond the notes here. But the most exciting ones are those which will respond to the audience and new technology and new problems we face with equal priority. All of this coming together to form new media/mediums that already are proving to be more deeply influential than those of the past.
Click the headline/picture to see these other projects.