Future Signage

- augmented reality
- 3D animated signage development
- early scouting for partners

above photograph by Cristian Newman/Unsplash

When augmented and/or mixed reality reach mass adoption we will begin seeing the whole world in new ways. Suddenly signage can take any shape and be animated in new, complimentary ways. Storefronts could take on new animated neon that no longer has to be flat or still. This new neon could move and have full form and 3D shape or become giant structures that stand out with moving mascots.

I am utterly thrilled to see signage transform back to the imaginative past of Roadside America where cows stood on rooftops, donuts were huge, giants held tires at the garage, and a cowboy tilted his hat on the Las Vegas Strip. The retro-futuristic signage we can develop will be so amazing!